In 2020, PR firms had to get creative with how they were promoting brands, as a lot of traditional methods would not work, and businesses had to shift to a digital model. That being said, there were many successful campaigns that deserve praise for their uniqueness and overall effectiveness. At
Due to COVID, photoshoots were not a possibility. However, clothing brands such as Zara still had products to promote, and models sitting at home. So, they utilized the situation and sent their models clothes to model in their houses and asked them to take their own images.
The shots were still fashionable while more approachable than the usual photoshoot. Consumers were able to really connect to the model, as they can relate to them sitting on their couch in their clothes. The level of relatability and overall level of safety created by this campaign deserves the praise.
The hype for the PS5 launch was blasted all over social media, picking up viral speed and excitement for the console. The company debuted an ad which featured rapper Travis Scott as the narrator. In the advertisement, they showed previews of the upcoming games such as
Sony used pop culture to their advantage and targeted Gen Z through all social platforms, creating a memorable and popular product launch.
The possibility of visiting museums was forgotten in the pits of quarantine, so the Getty Museum took this opportunity to create a fun challenge on social media for the masses to get involved in. They were challenged to recreate pieces of art that were featured in the museum in your own style.
This campaign gained traction quickly and engaged users in a
For 2021, we are very excited to see what other unique PR campaigns come about, as the world faces the same and new challenges.Social media vector created by vectorjuice - www.freepik.com