The role of public relations is crucial to building and maintaining a good reputation for a company, yet there’s often confusion surrounding what exactly it does. What is public relations? If you ask 100 random people this question, you’ll likely get 100 different answers.
Like most crypto journalists, Will Foxley has a horror story about a bad encounter he had with a dodgy PR person. The former tech reporter at CoinDesk recalls being embarrassed in his first few days on the job after he relied on bad information fed to him in an announcement.
Getting a blue check mark, signifying that you are a verified account on social media, is a huge deal. With a check mark, any content that you put out has a higher chance of being taken seriously, and it increases your personal brand. Curating your own personal brand can have huge benefits for your business, which we recently wrote about on our website.
Personal branding has always existed, it was just called something different: your reputation. Before the internet, companies had reputations, however the personnel were inaccessible, unless they were active in the news and media. Now, anyone can be a public figure, and anyone can find information about a CEO online. There is an emphasis in the digital era of a personal brand, as it puts a face behind the business and elevates the status of your company.
There are various ways that a business can boost their sales, most of which falls into the marketing category of a business. While there are many techniques marketers use to promote their products, PR also plays a large role in selling anything- yourself, a product, or an idea. Through PR, experts can generate leads that will turn into profit for a company by doing these four things:
Prior to 2020, not many people had ever heard of Zoom. Due to Coronavirus, most universities transitioned to online classes and WFH become a reality. So, Zoom took over as the primary source of
In 2020, many industries had to adapt to the changes that came with
In 2020, PR firms had to get creative with how they were promoting brands, as a lot of traditional methods would not work, and businesses had to shift to a digital model. That being said, there were many successful campaigns that deserve praise for their uniqueness and overall effectiveness. At