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A business’s online image extends far beyond the content it publishes on its website. As your business grows and more people hear about your products and services, the more often other people on the internet will publish content that mentions your brand name.

A well-performing website can become one of a business’s most valuable assets. Not only does it inform the public about your goods and services, but it also captures search traffic that you can turn into revenue. That’s why improving your website’s search position using search engine optimization (SEO) techniques is a crucial component of your marketing efforts. This process doesn’t happen overnight, however. Instead, appeasing the search engine gods takes time, discipline and plenty of technical know-how.

My name is Devan Leos. I started working with Disney in 2010 when I was just a child. In 2013, I got signed on to work for a large production, which allowed me to work with the marketing, PR and executive divisions of Disney. While doing so, I learned some precious lessons that would change my life in business forever.

As part of our deep dive into all things gaming, Caroline Miller of Indigo Pearl shares some of the pearls of wisdom that have served her well in her decades at the top of the UK games industry – chief among them, never forget that this is an industry build entirely on the human touch.

The role of public relations is crucial to building and maintaining a good reputation for a company, yet there’s often confusion surrounding what exactly it does. What is public relations? If you ask 100 random people this question, you’ll likely get 100 different answers.

Like most crypto journalists, Will Foxley has a horror story about a bad encounter he had with a dodgy PR person. The former tech reporter at CoinDesk recalls being embarrassed in his first few days on the job after he relied on bad information fed to him in an announcement.

Getting a blue check mark, signifying that you are a verified account on social media, is a huge deal. With a check mark, any content that you put out has a higher chance of being taken seriously, and it increases your personal brand. Curating your own personal brand can have huge benefits for your business, which we recently wrote about on our website.

Personal branding has always existed, it was just called something different: your reputation. Before the internet, companies had reputations, however the personnel were inaccessible, unless they were active in the news and media. Now, anyone can be a public figure, and anyone can find information about a CEO online. There is an emphasis in the digital era of a personal brand, as it puts a face behind the business and elevates the status of your company.

To create high-quality content, a business needs a high-quality copywriter. With better content, there is a correlation to the increase of leads that a business receives, which generates into sales. While copywriting may seem simple, there is more to it than meets the eye. Copy should be easy to read, while informative and engaging.

There are various ways that a business can boost their sales, most of which falls into the marketing category of a business. While there are many techniques marketers use to promote their products, PR also plays a large role in selling anything- yourself, a product, or an idea. Through PR, experts can generate leads that will turn into profit for a company by doing these four things: