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The role of public relations is crucial to building and maintaining a good reputation for a company, yet there’s often confusion surrounding what exactly it does. What is public relations? If you ask 100 random people this question, you’ll likely get 100 different answers.

Like most crypto journalists, Will Foxley has a horror story about a bad encounter he had with a dodgy PR person. The former tech reporter at CoinDesk recalls being embarrassed in his first few days on the job after he relied on bad information fed to him in an announcement.

Getting a blue check mark, signifying that you are a verified account on social media, is a huge deal. With a check mark, any content that you put out has a higher chance of being taken seriously, and it increases your personal brand. Curating your own personal brand can have huge benefits for your business, which we recently wrote about on our website.

Personal branding has always existed, it was just called something different: your reputation. Before the internet, companies had reputations, however the personnel were inaccessible, unless they were active in the news and media. Now, anyone can be a public figure, and anyone can find information about a CEO online. There is an emphasis in the digital era of a personal brand, as it puts a face behind the business and elevates the status of your company.

To create high-quality content, a business needs a high-quality copywriter. With better content, there is a correlation to the increase of leads that a business receives, which generates into sales. While copywriting may seem simple, there is more to it than meets the eye. Copy should be easy to read, while informative and engaging.

There are various ways that a business can boost their sales, most of which falls into the marketing category of a business. While there are many techniques marketers use to promote their products, PR also plays a large role in selling anything- yourself, a product, or an idea. Through PR, experts can generate leads that will turn into profit for a company by doing these four things:

Prior to 2020, not many people had ever heard of Zoom. Due to Coronavirus, most universities transitioned to online classes and WFH become a reality. So, Zoom took over as the primary source of video-communication between users.

In 2020, many industries had to adapt to the changes that came with COVID-19. The PR industry had to take a look and redefine itself, with a shift to the digital world. Public relations was already moving in the direction towards a fully online space, slowly eliminating TV ads and newspaper advertisements. The final push was the pandemic, where the internet showed even more opportunity for expansion and growth.

In 2020, PR firms had to get creative with how they were promoting brands, as a lot of traditional methods would not work, and businesses had to shift to a digital model. That being said, there were many successful campaigns that deserve praise for their uniqueness and overall effectiveness. At e-PR, we ranked our top 3 PR campaigns of the previous year, in no particular order.

For the 2020-year, PR Daily has announced that they are now accepting candidates for their Digital Marketing and Social Media Awards. Digital marketers and social media experts that have had a successful year are encouraged to apply and to showcase the success that they have gained for their clients.