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To create high-quality content, a business needs a high-quality copywriter. With better content, there is a correlation to the increase of leads that a business receives, which generates into sales. While copywriting may seem simple, there is more to it than meets the eye. Copy should be easy to read, while informative and engaging.

There are various ways that a business can boost their sales, most of which falls into the marketing category of a business. While there are many techniques marketers use to promote their products, PR also plays a large role in selling anything- yourself, a product, or an idea. Through PR, experts can generate leads that will turn into profit for a company by doing these four things:

Prior to 2020, not many people had ever heard of Zoom. Due to Coronavirus, most universities transitioned to online classes and WFH become a reality. So, Zoom took over as the primary source of video-communication between users.

In 2020, many industries had to adapt to the changes that came with COVID-19. The PR industry had to take a look and redefine itself, with a shift to the digital world. Public relations was already moving in the direction towards a fully online space, slowly eliminating TV ads and newspaper advertisements. The final push was the pandemic, where the internet showed even more opportunity for expansion and growth.

In 2020, PR firms had to get creative with how they were promoting brands, as a lot of traditional methods would not work, and businesses had to shift to a digital model. That being said, there were many successful campaigns that deserve praise for their uniqueness and overall effectiveness. At e-PR, we ranked our top 3 PR campaigns of the previous year, in no particular order.

For the 2020-year, PR Daily has announced that they are now accepting candidates for their Digital Marketing and Social Media Awards. Digital marketers and social media experts that have had a successful year are encouraged to apply and to showcase the success that they have gained for their clients.

COVID-19 has affected the PR industry in various ways, but the sector that has struggled the most has been tourism. Brands have had to maintain their reputation during the pandemic, while still adhering to public safety by not encouraging unnecessary travel. A PR firm cannot advise their clients to actively promote traveling to their destination, as that would result in a negative brand image when the masses are encouraged to stay at home.

With the COVID-19 vaccine being available, many politicians such as Joe Biden, Mike Pence, Nancy Pelosi and others have taken it to ease the minds of the American people. When it comes to the vaccine, there is a public concern for the efficiency and safety of it. So, marketers worldwide have to face the task of changing the minds of those who are doubtful.