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COVID-19 has affected the PR industry in various ways, but the sector that has struggled the most has been tourism. Brands have had to maintain their reputation during the pandemic, while still adhering to public safety by not encouraging unnecessary travel. A PR firm cannot advise their clients to actively promote traveling to their destination, as that would result in a negative brand image when the masses are encouraged to stay at home.

With the COVID-19 vaccine being available, many politicians such as Joe Biden, Mike Pence, Nancy Pelosi and others have taken it to ease the minds of the American people. When it comes to the vaccine, there is a public concern for the efficiency and safety of it. So, marketers worldwide have to face the task of changing the minds of those who are doubtful.