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It is not a secret that the PR industry as it is right now is riddled with many pain points that complicate the lives of businesses and professionals wishing to promote themselves.

Why Care about SERP?  SERP (search engine results page) is a search engine’s response to a user’s search request. The higher your business ranks on SERP, the more discoverable, relevant, and credible it is to online users. A high SERP ranking is also much more efficient at attracting people to your website than even the flashiest ads.

How come a turtleneck sweater and a pair of New Balance sneakers immediately bring to mind Steve Jobs? Or why, once someone says “NBA”, you say “LeBron James” without thinking? That’s the power of personal branding.

Who Makes PR More Accessible and Effective? E-PR Online Does!

Are you struggling to attract new customers and convince people to buy your product or use your service? Do you feel that despite the high quality you’re offering the public just can’t seem to see its value? Chances are, your brand lacks credibility and social proof. After all, consumers want to deal with brands they know and trust. Besides, brand credibility is an integral part of a strong brand identity. That’s why establishing a solid public reputation is key to the success of your business.

Throughout the years working in PR industry, I’ve realized that no business can thrive and grow without a dedicated customer base and a positive customer acquisition dynamic. That’s why getting people to notice and recognize your brand is one of the central goals of effective marketing.

PR is a true goldmine for startups, international corporations, and individual professionals alike. In this educational short, we have gathered 15 reasons why publishing in earned and paid media outlets is the best decision you can make for your business.

Model turned Public Relations (PR) specialist, Irina Proskurina saw first-hand how important it is to own your own brand and how crucial it is to make your own rules when it comes to running a company.

She has been the head of FORMA Models, a modeling agency in New York, and has taken over as Director of Marketing for Kiton’s USA office, a luxury fashion brand fr om Italy. Today, she runs her very own PR agency, E-PR Online, wh ere she is able to not only make the rules but also play the game.
And today she will share just how to do it.

The Case of AEV Charging: Using PR to Reach and Attract New Investors

What is particularly interesting about American PR practices is that having the necessary funds for publishing content doesn’t always guarantee a quick and easy publication.