28 February 2020
e-PR Media Platform to Launch this Spring
Public relations has long been a crucial element of any successful business strategy. However, with the increasing digitalization of the world, the traditional PR model is struggling to keep pace. The industry is in need of innovative and fresh approaches that can effectively navigate the complex terrain of social media, influencer marketing, and online reputation management.
Fortunately, digital agencies like E-PR Online are rising to the challenge. E-PR Online is disrupting the traditional PR industry with its transparent and innovative PR services. Their mission is to provide clients with a clear, honest, and effective PR service tailored to their specific needs and budget. By leveraging AI, media analytics, and other tools, the agency delivers outstanding results and aims for further growth.Unleashing the Power of Public Relations: Harnessing the Potential of Strategic Communication
With the rise of social media and the growing significance of online reputation management, PR has become more crucial than ever. Brands now require a strong online presence and a consistently positive brand image to stand out. In today's information-rich environment, consumers are well-informed and discerning, making a negative review or poorly managed social media account potentially detrimental to a business's reputation and customer base. Conversely, a positive online reputation can foster customer trust, enhance brand loyalty, and ultimately drive sales.
The purpose of PR is to precisely build a robust brand reputation and effectively communicate it to a global audience. However, traditional PR agencies often lack transparency, requiring significant upfront contracts and providing vague media reports that make it challenging for clients to gauge the value of their investment. In fact, many renowned international PR agencies refuse contracts worth less than $10,000 for a minimum of six months. Despite the substantial fees, clients have little control over where their publications will appear.
Irina Proskurina: Unveiling the Brand's Mastermind - The Visionary Behind the Success
To address these pain points, Irina Proskurina, a former professional model turned successful entrepreneur, founded E-PR Online. Her goal was to provide customers with the transparency and flexibility lacking in traditional PR agencies. Irina believes that PR should be accessible to everyone, not just large brands with deep pockets. Thus, E-PR Online has developed a platform that leverages AI and technological innovation to democratize public relations.
Irina and her team of PR professionals embarked on a mission to revolutionize PR services, a daring challenge few companies are willing to undertake. Their efforts are already paying off. Unlike traditional PR agencies, E-PR Online does not offer a one-size-fits-all solution. Instead, they provide an affordable, transparent, and agile PR experience through a comprehensive solution.
So, what exactly does this solution entail?
E-PR Online's website serves as a PR marketplace where clients can sel ect from a catalog of over 10,000 global media outlets, including influential platforms like Bloomberg, Forbes, TechCrunch, The New York Times, and Vogue. The agency also collaborates with renowned crypto-focused media outlets such as Cointelegraph, CoinDesk, AMB Crypto, Cryptonews, and others. These partnerships with media giants enable E-PR Online to create effective strategies for both commercial and political PR.
Additionally, E-PR Online offers high-quality copywriting services to help clients effectively communicate their marketing messages or build a comprehensive brand narrative. Moreover, E-PR Online is one of the first agencies to employ AI for copywriting, streamlining the writing and editing process while maintaining excellent results. This innovative approach ensures faster, more accurate, and more affordable writing services compared to traditional PR agencies.
Irina adds, "Our platform allows clients to customize their PR campaigns by selecting media outlets, copywriters, and seeking advice from our team of experts, all to achieve better business outcomes. We are continuously seeking new ways to improve our platform and make PR accessible to everyone."
Over three years, E-PR Online has built a unique media catalog of more than 10,000 outlets from 60 countries, providing clients with a wide range of options based on their specific needs, target markets, and publication languages.
E-PR Online's innovative approach to PR services has already yielded impressive results. The agency serves renowned brands and professionals across various sectors, including real estate, law, politics, fashion, fintech, and more. Irina's team helps clients unlock new audiences, establish thought leadership, boost customer loyalty, and increase sales. Regardless of clients' needs, goals, and budget constraints, E-PR Online has a sleek solution ready to go.
The Future of E-PR: Embracing Digital Transformation and Evolving Communication Strategies
Currently, the agency processes client orders manually, but they are about to introduce a new feature called the personal client profile. This feature will allow clients to have full control over and customize their PR campaigns every step of the way. They can log in, choose the media outlets they wish to work with, upload their content, sel ect fr om the agency's copywriters or AI writers, and complete their order using fiat currency or cryptocurrency. This streamlined ordering process enhances services and helps brands maintain agility and competitiveness in the ever-evolving PR industry.
E-PR Online specialists emphasize that the personal client profile is also a tool that empowers customers with autonomy and agency. The agency strives to strike a balance between delivering expert services and giving clients the freedom to navigate the process of building their PR campaigns.
The launch of the personal client profile will further enhance E-PR Online's innovation and flexibility. Irina asserts, "We are committed to disrupting the PR industry and empowering our clients with the tools and resources they need to succeed. Our use of AI and technology is just the beginning. With our forward-thinking approach, we can help brands and individuals achieve their goals and ultimately make the world a better place."
Another upcoming innovation is the integration of the agency's platform with a media analytics tool, providing clients with accurate information on their chosen media outlets, including relevant statistics on reader audiences and page visits. This data will enable customers to make more informed decisions when crafting a robust PR campaign.
Presently, E-PR Online is seeking an angel investor to provide $100,000 in funding to complete the full upgrade of their digital marketplace. Irina emphasizes that the investment will cover more than refining the personal account feature. The E-PR Online team plans to update their media catalog and enhance their database to offer clients an even broader selection of media outlet options.
The angel investor will receive a share in the growing company and the opportunity to promote their business through seven publications in chosen media outlets fr om the E-PR Online catalog. Crypto investors will also enjoy a percentage off every crypto payment made by the agency's clients through the platform.
"We are currently in talks with several major investment funds, and securing additional financial resources is only a matter of time. We are thrilled to see the potential of our PR solution recognized by competitors, customers, and investors. Our search for an angel investor is a strategic step that will enable us to grow and improve at an even faster pace," comments Irina.
Irina and her team are confident in their vision and their ability to achieve success with their unique approach to PR services. E-PR Online's focus on technology, transparency, and maintaining a competitive edge is what sets them apart in the PR industry.
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