According to the World Health Organization (WHO), vaccine hesitancy was listed as one of the top 10 threats to global health. Distributing the COVID vaccine is essential, and educating the public is step one.
There is a lot of resistance to get vaccinated if you are not aware of the details. For PR pros, they must work to provide and distribute knowledge about what the vaccine is, what is in it, what it will protect you from, as well as the difference between the Pfizer and Moderna vaccines.
Pharmaceutical companies will have to advertise on all media channels possible, to reach all audiences. In a normal marketing plan, the goal is to reach a certain target audience and demographic. However, the demographic here is the whole world. The marketing strategy, however, will differ based on the segment.
Digital advertising has to come into play, as well as banner ads, promotional content, video advertisements online, TV commercials, influencer marketing and more. In the past, health marketers were not able to use social media as a way to promote their products. Now, they have that tool and there are influencers who will make an impact on decision making. The initial example of politicians receiving the vaccine as well is another form of marketing the product to a certain demographic.
Of course, the vaccine is being distributed on a
However, each country will face different challenges in this, as advertising laws differ. This is not an easy task, but it is key to overcoming the pandemic.Health vector created by pikisuperstar - www.freepik.com