E-PR Online, a Digital Agency, Unveils AI Bot to Transform Client’s Media Outlet Selection Experience

n a highly competitive industry with demanding client expectations, speed and accuracy are critical. The choice of media outlets plays a pivotal role in the success of a PR campaign, as an ill-suited selection can hinder timely publication or fail to make the desired impact.

Addressing this challenge, E-PR Online’s pioneering AI bot, the first of its kind, will provide a streamlined approach to media outlet selection, saving valuable time for both clients and the agency. This unique advantage optimizes one of the most labor-intensive aspects of any PR campaign, making it particularly relevant for an agency like E-PR Online, which boasts an extensive media catalog comprising over 10,000 outlets, including prestigious names like Forbes, Bloomberg, Entrepreneur, and Vogue.

Irina Proskurina, the founder and CEO of E-PR Online, explains, “Currently, our professional team manually handles the task of selecting media outlets for each publication. It involves considering factors such as client requirements, budget, text type, publication language, and more. Our media managers can spend anywhere from 3 to 30 hours finding a suitable outlet for a given order, resulting in significant expenses for our clients due to the average pay rate of $30/hour for a media manager. In contrast, the new bot will accomplish the same task within seconds, providing precise, swift, and cost-efficient media selection.”

However, the benefits of this AI-driven solution extend beyond efficiency. By harnessing the power of artificial intelligence, E-PR Online ensures that the chosen media outlets align perfectly with clients’ goals, target audience, and financial constraints.

This meticulous attention to detail is made possible through intelligent AI-building principles. The agency is collaborating with a team of product designers to cover and automate all essential aspects of the media selection process. The bot utilizes advanced algorithms to analyze various relevant parameters, including media reach and geography, specific requirements of media outlet editors, target audience demographics, overall objectives of the PR campaign, and the client’s budget. Additionally, the bot leverages statistical data provided by SimilarWeb, taking into account metrics such as reach, monthly visits, readership demographics, and more.

This comprehensive analysis ensures that each media outlet selected by the bot maximizes the impact and reach of the client’s message. By leveraging AI capabilities, E-PR Online aims to transform media outlet selection from a traditional trial-and-error approach into a data-driven, precise science.

For clients, this translates to even more targeted and effective PR campaigns. Whether clients require a short press release, an impactful opinion piece, or a commercial article about a new product, E-PR Online’s bot will identify the best outlet for each text within seconds. It guarantees the achievement of campaign key performance indicators and enables clients to witness the positive PR impact almost instantaneously.

E-PR Online’s innovative AI technology not only revolutionizes its client-facing operations but also optimizes internal processes. By integrating the AI bot with other AI-powered tools, such as AI-based copywriting, E-PR Online enhances overall efficiency and delivers unparalleled results. The synergy between these technologies allows E-PR Online to provide comprehensive PR solutions tailored to each client’s unique needs.

The introduction of this groundbreaking innovation by E-PR Online establishes it as a one-of-a-kind solution within the PR industry, with the potential to become a true technological game-changer. By harnessing the power of artificial intelligence, E-PR Online sets a new benchmark for excellence in the PR industry.

Source: foxinterviewer.com

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