Consider this: will you buy something from the first site you come across or rather from a manufacturer that you have heard of multiple times?
Certainly, you will choose the second option as it grants reliability. All your customers are motivated to make the same choice. They know who you are, your vision and therefore come back to you!
Alternatively, what about those who hear about you for the first time?That’s right: tell the media about yourself to increase the reputation of your business in the eyes of potential clients.