Prove Your Reliability
Answer the question: will you buy something from the first site you come across or from a manufacturer that you have heard about more than once?
Obviously, you will choose the second option because it is more reliable. All of your customers make the same choice. They know you and, therefore, come back to you.
But what about those who are hearing about you for the first time?
That's right: tell the media about yourself to increase the reputation of your business in the eyes of potential clients.