Arguably, the most important reason for publishing in the media is to help fight negativity. Yes, even if you are the most honest company and your business is flourishing, unpleasant situations happen.
You'll come across individuals who are ready to write nasty comments about anybody on the Internet.
Therefore, it is important to create more positivity around your brand across the vastness of social networks.
Correct headlines and well-known, honest media outlets will help you with this.