In small business affairs, reputation is everything. You know this from your own spending habits — do you really want to get food from the restaurant on your corner even if it has terrible reviews?
A business’s online image extends far beyond the content it publishes on its website. As your business grows and more people hear about your products and services, the more often other people on the internet will publish content that mentions your brand name.
My name is Devan Leos. I started working with Disney in 2010 when I was just a child. In 2013, I got signed on to work for a large production, which allowed me to work with the marketing, PR and executive divisions of Disney. While doing so, I learned some precious lessons that would change my life in business forever.