13 May 2023
Digital Agency E-PR Online on Revolution in Public Relations and New Slick Platform Feature
Public relations has always been a vital aspect of any successful business strategy. But as the world becomes increasingly digital, the traditional PR model is struggling to keep up. The industry is in need of fresh and innovative approaches that can effectively navigate the complex landscape of social media, influencer marketing, and online reputation management.
The good news is that there are digital agencies like E-PR Online that are rising to the challenge. E-PR Online is shaking up the traditional PR industry with its innovative and transparent approach to PR services. Their mission is to provide clients with a clear, honest, and effective PR service that meets their specific needs and budget. AI, media analytics, and other tools help the agency deliver excellent results and seek further growth.
With the rise of social media and the increasing importance of online reputation management, PR has become more critical than ever. This means that brands need to have a strong online presence and consistently positive brand image to stand out. With the vast amount of information available online, consumers are more informed and discerning than ever before. A negative review or a poorly managed social media account can significantly impact a business's reputation and lead to the loss of customers. On the other hand, a positive online reputation can boost customer trust, increase brand loyalty, and ultimately drive sales.
This is exactly what PR is supposed to do build a solid brand reputation and communicate it to consumers worldwide. However, traditional PR agencies are often opaque, requiring large-scale contracts upfront and providing vague media reports that make it difficult for clients to understand the value of their investment. In fact, many major international PR agencies don't accept contracts worth less than $10,000 for at least 6 months. Despite the impressive fees, clients have little to no control over where their publications will appear.
That's why Irina Proskurina, formerly a professional model and now a successful entrepreneur, founded E-PR Online to provide customers with transparency and flexibility that are key to a successful PR campaign.
"I used to work as a marketing director for a big international fashion brand. I experienced first-hand that even the most renowned PR agencies lack transparency and employ outdated PR strategies for their clients. The mission I had in mind when launching E-PR was to turn things around and address these acute customer pain points. I believe that PR should be accessible to everyone, not just big brands with deep pockets. That's why we've built a platform that's disrupting the PR industry using the power of AI and technological innovation to democratize public relations," explains Irina.
Irina and her team of PR professionals set out to revolutionize PR services a daring challenge not many companies risk taking on. Yet, it's already paying off. Unlike traditional PR agencies, E-PR Online is not a one-size-fits-all solution. With their comprehensive solution, the agency is making PR affordable, transparent, and agile.
What exactly is this solution?
The agency's website is actually a PR marketplace. Here, clients can choose to get published in media outlets from the agency's growing catalog of over 10,000 global media outlets, including influential platforms like Bloomberg, Forbes, TechCrunch, The New York Times, and Vogue. The agency also collaborates with renowned crypto-focused media such as Cointelegraph, CoinDesk, AMB Crypto, Cryptonews, and others. E-PR Online's close ties with these media giants help them create effective strategies for both commercial and political PR.
"Our goal is to effectively connect brands and individuals with the media and provide a powerful public influence tool that allows clients to build a strong reputation and exercise public impact through PR," says Irina.
E-PR Online also offers top-tier copywriting services to help clients communicate their marketing messages or build a comprehensive brand narrative. On top of that, E-PR Online is one of the first agencies to use AI for copywriting. It allows professional writers to streamline the writing and editing process while maintaining high-quality results. This innovative approach ensures faster, more accurate, and more affordable writing services than those offered by traditional PR agencies.
"Our platform allows clients to customize their PR campaigns by choosing media outlets and copywriters and seeking advice from our team of experts to achieve better business outcomes," adds Irina. "We are constantly looking for new ways to improve our platform and make PR more accessible to everyone."
E-PR Online spent three years building its unique media catalog of more than 10,000 outlets from 60 countries, offering clients a wide range of options based on their specific needs, target markets, and publication languages. The agency has invested over $250,000 in its website and platform and is now proud to see a steadily growing revenue of $50,000 per month.
E-PR Online's innovative approach to PR services has already produced impressive results. The agency's clients include renowned brands and professionals from such areas as real estate, law, politics, fashion, fintech, and more. Irina's team helps clients unlock new audiences, establish thought leadership, boost customer loyalty, increase sales the list goes on and on. No matter the client's needs, goals, and budget limitations, E-PR Online has a slick solution up its sleeve.
Currently, the agency accepts and processes client orders manually, but this is about to change. To optimize operations and better serve customers, E-PR Online is introducing a new feature called the personal client profile. This feature allows clients to control and customize their PR campaign every step of the way. They can log in, sel ect the media they want to work with, upload their text, or choose to hire one of their copywriters or AI writers, and then pay for their order using fiat currency or cryptocurrency. The feature streamlines the ordering process, enhances the services, and helps brands stay agile and competitive in the ever-evolving PR industry.
E-PR Online specialists underline that a personal client profile is also a tool that will provide customers with autonomy and agency. The agency strives to keep the balance between providing expert services and giving clients the freedom to navigate the process of building every PR campaign.
The launch of the personal client profile will allow E-PR Online to become even more innovative and flexible. "We are committed to disrupting the PR industry and empowering our clients with the tools and resources they need to succeed," says Irina. "Our use of AI and technology is just the beginning. We believe that with our forward-thinking approach, we can help brands and individuals achieve their goals and ultimately make the world a better place."
Another innovation the agency is about to implement is the platform's integration with a media analytics tool that will allow clients to get accurate information on their chosen media such as relevant statistics on reader audiences, page visits, etc. This data will help customers make even more informed decisions when it comes to crafting a strong PR campaign.
At the moment, E-PR Online is seeking an angel investor to provide $100,000 in funding to finalize the full upgrade of the agency's digital marketplace. Irina Proskurina underlines that the investment money will cover more than refining the personal account feature. The E-PR Online team is also planning to update their media catalog and improve their database to provide an ever wider choice of media outlet options to clients.
The angel investor will get a share in our growing company and the opportunity to promote their business through 7 publications in the chosen media outlets fr om the E-PR Online catalog. Crypto investors will also be offered a percentage off of every crypto payment made by the agency's clients through the platform.
"We are already in talks with several major investment funds and securing additional financial resources is a matter of time. We are happy to see the potential of our PR solution recognized by competitors, customers, and investors. Our search for an angel investor is a strategic step that will allow us to grow and improve at an even faster pace," comments Irina.
Irina and her team are confident in their vision and their ability to drive success with their unique approach to PR services. E-PR Online's focus on technology, transparency, and competitive edge is what sets them apart in the PR industry.
Image by Freepik
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