Public speaking does more than just convey a message to an audience. Giving your target audience some face time goes a long way: it connects, persuades, and engages. For entrepreneurs and professionals from various industries, these moments on stage – be it a physical event or a webinar – are golden opportunities to showcase their brand’s value, vision, and mission. Irina Proskurina explains: “As a public speaker, you’re not just sharing ideas or spreading knowledge. You’re embedding your brand into the minds of potential clients, partners, and investors organically.” It’s this direct yet unforced connection that can catapult your business into new active growth and visibility.
If you think that events offer weaker PR opportunities because of the limited audience reach (especially with in-person events), it’s time to reconsider. The truth is, memories of the pandemic are still fresh, and people are more enthusiastic about attending events than ever before. 52% of organizers reported a rise in attendance at their B2B face-to-face events in 2023, and 55% are planning to hold more events in the coming years.
Thanks to that, becoming a public speaker opens new marketing opportunities for you and your business on top of effective PR. The figures say it all: 80% of experts say that events are essential to their business’ marketing success. And public speaking’s impact is not just theoretical – it’s measurable. Entrepreneurs find that with each event they speak at, website traffic spikes, social media engagement increases, and, most importantly, leads and sales grow.
The bottom line is: now is a perfect time to tap into the surging audience activity and put your name out there as a speaker in your industry. Ms. Proskurina’s schedule is already booked through this year, and she’s witnessing a noticeable PR and marketing ROI. Some benefits she highlights are:
Irina is exploring these advantages of public speaking in real time. She has already attended several events as a speaker in 2024 and seen a great reception of her forward-thinking approach to disrupting PR services as we know them. This reaction is reflected through real business results, too: “After each event where I’ve spoken, we’ve seen a direct uptick in inquiries, website traffic, and client engagements. This proves that public speaking can and should be seen as a business tool.”
For those entrepreneurs and professionals who have anxiety about public speaking or don’t know what they can contribute to the discourse in their industry, the CEO of E-PR Online has a couple of simple tips:
Irina Proskurina sums up: „Start small but dream big. Local events, workshops, and even online webinars are great places to build your skills. Remember, every speaking opportunity, no matter the size, is a chance to grow your business. Welcome the feedback, cultivate your message, and you’ll find your speaking engagements becoming more fruitful.“
Irina Proskurina | E-PR Online
Back to news